Former Huawei employees start a business on steer-by-wire chassis, participated in drafting national standards, received investment from Songhe and Sugaoxin | 36Kr exclusive
The financing news, like a stone thrown into water, creates ripples—but beyond that, what’s truly worth contemplating is the urgent, pragmatic, and slightly anxious breakthrough mentality of China’s intelligent automotive industry chain in tackling its "chokehold" bottlenecks. MilliSecond Control, established only a year ago, secured two rounds of financing totaling tens of millions. Investors, from Houxue Capital to Songhe Capital and Suzhou High-tech Zone Development Group, are not merely bett
Analysis
Steer-by-wire (SBW) may seem like a trendy technical term to ordinary car owners, but for the industry, it is an indispensable "neural center" for Level 3 and above autonomous driving. Replacing the cold mechanical connection between the steering wheel and the wheels with electrical signals means redefining the entire vehicle's control logic, safety redundancy, and design freedom. This is not an upgrade—it’s a reconstruction. The problem is that this reconstruction has long been tightly controlled by international giants like Bosch and ZF. Domestic manufacturers may secure a foothold in conventional electric power steering (EPS), but once they enter the high-load, high-safety-grade realm of R-EPS and steer-by-wire, they hit barriers everywhere. MilliSecond Control’s founder, Li Jie, with his career trajectory spanning SAIC, NIO, Huawei, and JIDU—especially his role as a joint lead reviser of the new national standard for SBW—is essentially a microcosm of China’s intelligent automotive industry evolution. The team’s accumulation of over 50,000 kilometers of real-world testing during their time at JIDU is even more of a rare "hard currency" domestically. This explains why capital is so eager: they are not buying the present, but a possible window of time to narrow the gap with giants.
However, beneath the halo, the challenges are sharply unrelenting. Li Jie’s mention of system-level design challenges like "redundancy" and "functional safety" reveals the real pain points of the domestic industry chain. They can make simple components but not complex systems; they can achieve functionality but struggle to meet ASIL-D functional safety requirements. This is not just MilliSecond Control’s problem—it’s the "glass ceiling" that the entire cohort of Chinese automotive Tier 1 suppliers encounters while climbing upward. More realistically, even if technical hurdles are cleared, the mountain of cost still looms ahead. Currently, steer-by-wire systems are 30% more expensive than traditional EPS—a fatal flaw in China’s fiercely price-competitive auto market. The company’s proposed cost-reduction path—scaling up, domestic substitution, and technological iteration—sounds appealing, but each step is fraught with thorns. A 5% penetration rate by 2026? Narrowing costs by 2028? These projected figures seem more like wishful thinking; real industry progress is often far more prolonged and winding.
Thus, MilliSecond Control has chosen an exceedingly "cunning" yet pragmatic approach: instead of directly confronting the complete steering system, they first target the "Smart Control Module (PPK)" with the highest technical barrier—the motor and control unit. This is akin to seizing the commanding heights before storming a city—a smart move. By establishing a foothold in the core module, building technological and client trust, they then plan to expand to a full-stack solution. This "point-to-surface" strategy is a classic playbook for small companies to survive and even overturn the competition in a track dominated by giants. The good news is, they have already entered the supply chain of a leading North American new energy vehicle manufacturer and completed their first project delivery. This critical first step means their technical solution has at least passed the initial scrutiny of a demanding international carmaker.
But challenges come with it. The founder asserted that only automakers with annual sales exceeding 3 million vehicles would find it cost-effective to develop steer-by-wire in-house, making external procurement the mainstream. This is logically sound, yet it also reveals a "passive survival philosophy" of a supply chain company. As automakers face immense pressure toward full-stack smart development, steering systems, as core chassis components, hold undeniable strategic importance. Giants like Tesla undoubtedly possess both the will and capability to develop in-house. MilliSecond Control’s positioning—"only doing the hardest module, serving all players"—maximizes market potential but also partially places their destiny on automakers’ openness and their own modules’ irreplaceability. Whether the future will be one of collaborative symbiosis or gradual marginalization amid automakers’ in-house development wave remains unclear.
The investors’ statements are filled with long-term faith in the track and endorsement of the team’s capabilities. Whether it’s Songhe Capital’s emphasis on "system-level capability," Suzhou High-tech Zone’s focus on a "scarce team," or Houxue Capital’s appreciation for "commercial vision," all point to the same logic: on the steer-by-wire track—technology-intensive, long-cycle, requiring sustained investment—a formed, battle-tested, and even rule-making team is, in itself, the most worthy asset to bet on. This may symbolize the maturation of China’s hard-tech investment landscape, moving from early conceptual frenzy to greater pragmatism—no longer listening to stories, but seeing whether the team can forge a path through the true deep waters.
Therefore, MilliSecond Control’s latest financing round is far more than a financial update for a startup. It is more like a flare, marking a new strategic position in China’s intelligent automotive chassis supply chain’s upward advance. The road ahead is long—cost, reliability, and scaling each pose formidable battles. But at least, someone has already steadied themselves at the starting line and secured the supplies to keep running. Whether they can ultimately become "a vital participant in the localization process" will be judged by time with both its sharpness and fairness. The market never believes in haloed backgrounds—only in the stable, reliable products that roll off the final production line.
Disclaimer: The above content is generated by AI and is for reference only.