10x Efficiency in Marketing Content: From "Using AI" to "Managing AI" | 2026 AI Partner · Beijing Yizhuang AI+ Industry Conference

Background

Jisi Tech, founded in 2022, operates at the intersection of AI and retail sales. They began by launching the first digital human live-streams for e-commerce, initially with 38 digital beauty hosts on JD.com. Their service model is B2B2C: they provide AI agents and digital human solutions to enterprise clients (brands and retailers) to enhance their direct consumer-facing sales and marketing. Over three years, they have served over 30 million consumers and grown into a global player, becoming a generative AI service provider for industry giants across luxury, cosmetics, FMCG, and beyond.

Key Points

• From Using AI to Managing AI: Jisi Tech frames its evolution as a strategic shift. The first phase was "using AI" – employing AI tools like digital humans to create content. The current and future phase is "managing AI," where commands are given to an AI agent that autonomously executes entire marketing workflows. This is projected to deliver a tenfold efficiency gain over merely using AI tools, creating a 100x overall improvement compared to non-AI methods.
• The Primacy of Context over Visuals: The company's central thesis is that a brand's most valuable asset is its "context," not just its visual identity. This context encompasses the founder's deep understanding, business logic, and accumulated knowledge—termed "intellectual assets." The key innovation is systematizing this founder context into a structured, callable asset for AI agents.
• The Digital Human as an Executable Context Asset: Products like the AI digital human "Koko" (who holds a government-issued digital identity) are more than visual avatars; they are the embodiment of preserved context. This allows any digital IP (a founder, a KOL, a brand mascot) to be replicated infinitely across all content modalities—text, images, video, and interactive live-streams—with consistent knowledge and personality.
• Proven Market Traction and Global Expansion: The company has demonstrated success with over 700 clients and 1,000+ live-stream rooms. Their solutions have driven over 6 billion RMB in GMV. They have rapidly expanded globally, translating China's "know-how" in live-stream commerce into AI-powered products for clients in Southeast Asia, elevating their content from a "50-60 point" level to an "80-point" level.

Significance

Jisi Tech's approach signifies a maturation in AI marketing applications. Moving beyond the visual novelty of digital humans, they are addressing the core scalability problem: how to maintain a brand's authentic voice and deep knowledge at an infinitely scalable level. By focusing on systematizing context, they are helping brands build a durable, self-updating AI layer that sits atop their operations. This transforms a founder's tacit knowledge and a brand's history into a persistent, callable asset, which is the fundamental prerequisite for truly autonomous marketing agents. Their roadmap positions 2026 as the year these "marketing content agents" become widespread, shifting the competitive advantage from simply having AI tools to having the most effectively structured and proprietary context.